{
  "titre": "Baromètre 2026 de la préparation des TPE-PME françaises au référencement IA",
  "licence": "CC-BY 4.0",
  "producteur": "Les Créavores (lescreavores.fr)",
  "dateCollecte": "2026-07-13",
  "methodologie": "Échantillon construit à partir des SERP Google locales (top 10 organique, 10 secteurs × 10 villes, Brightdata). Seuls les sites de TPE-PME indépendantes sont retenus (annuaires, plateformes, marketplaces, franchises et chaînes nationales exclus). Chaque page d'accueil est ensuite analysée par le moteur AEO de Les Créavores : score /100 (crawlabilité IA 30, structure de réponse 35, confiance/E-E-A-T 35) et navigation agentique /3 (arbre d'accessibilité, llms.txt conforme à la spec, accès ouvert aux agents IA). Aucun nom de domaine n'est publié : le jeu de données diffusé est agrégé par secteur et par ville.",
  "sitesScannes": 509,
  "sitesAnalyses": 474,
  "sitesInjoignables": 35,
  "secteurs": [
    "avocat",
    "coiffure",
    "comptable",
    "conseil",
    "garage",
    "immobilier",
    "maconnerie",
    "plomberie",
    "restaurant",
    "sante"
  ],
  "villes": [
    "Bordeaux",
    "Dijon",
    "Grenoble",
    "Lille",
    "Lyon",
    "Marseille",
    "Metz",
    "Montpellier",
    "Nancy",
    "Nantes",
    "Paris",
    "Reims",
    "Rennes",
    "Strasbourg",
    "Toulouse"
  ],
  "global": {
    "sites": 474,
    "scoreMoyen": 48,
    "scoreMedian": 49,
    "scoreMin": 12,
    "scoreMax": 92,
    "crawlabiliteMoy": 14.9,
    "structureMoy": 17.4,
    "confianceMoy": 15.6,
    "agentiqueMoy": 1.2,
    "pctAgentique0": 11.4,
    "pctAgentique1": 59.3,
    "pctAgentique2": 24.1,
    "pctAgentique3": 5.3,
    "pctLlmsTxt": 19.6,
    "pctLlmsConforme": 13.3,
    "pctBotsIaBloques": 1.3,
    "pctJsonLd": 74.7,
    "pctOrgSchema": 68.6,
    "pctFaqSchema": 12.9,
    "pctReponseDirecte": 92.2,
    "pctAuteur": 17.9,
    "pctAccesOuvert": 85.9,
    "pctA11y": 19.2,
    "pctCritique": 28.3,
    "pctFaible": 52.5,
    "pctCorrect": 17.9,
    "pctExcellent": 1.3
  },
  "parSecteur": {
    "avocat": {
      "sites": 68,
      "scoreMoyen": 51.3,
      "scoreMedian": 52,
      "scoreMin": 24,
      "scoreMax": 89,
      "crawlabiliteMoy": 15,
      "structureMoy": 19.5,
      "confianceMoy": 16.8,
      "agentiqueMoy": 1.3,
      "pctAgentique0": 8.8,
      "pctAgentique1": 63.2,
      "pctAgentique2": 22.1,
      "pctAgentique3": 5.9,
      "pctLlmsTxt": 20.6,
      "pctLlmsConforme": 11.8,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 77.9,
      "pctOrgSchema": 75,
      "pctFaqSchema": 16.2,
      "pctReponseDirecte": 95.6,
      "pctAuteur": 19.1,
      "pctAccesOuvert": 91.2,
      "pctA11y": 13.2,
      "pctCritique": 23.5,
      "pctFaible": 47.1,
      "pctCorrect": 26.5,
      "pctExcellent": 2.9
    },
    "coiffure": {
      "sites": 37,
      "scoreMoyen": 46.7,
      "scoreMedian": 44,
      "scoreMin": 20,
      "scoreMax": 91,
      "crawlabiliteMoy": 16,
      "structureMoy": 15.8,
      "confianceMoy": 14.9,
      "agentiqueMoy": 1.2,
      "pctAgentique0": 10.8,
      "pctAgentique1": 62.2,
      "pctAgentique2": 21.6,
      "pctAgentique3": 5.4,
      "pctLlmsTxt": 27,
      "pctLlmsConforme": 16.2,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 70.3,
      "pctOrgSchema": 64.9,
      "pctFaqSchema": 13.5,
      "pctReponseDirecte": 97.3,
      "pctAuteur": 13.5,
      "pctAccesOuvert": 83.8,
      "pctA11y": 21.6,
      "pctCritique": 32.4,
      "pctFaible": 48.6,
      "pctCorrect": 16.2,
      "pctExcellent": 2.7
    },
    "comptable": {
      "sites": 40,
      "scoreMoyen": 47.9,
      "scoreMedian": 50,
      "scoreMin": 27,
      "scoreMax": 71,
      "crawlabiliteMoy": 12.3,
      "structureMoy": 17.7,
      "confianceMoy": 17.8,
      "agentiqueMoy": 1.2,
      "pctAgentique0": 7.5,
      "pctAgentique1": 67.5,
      "pctAgentique2": 25,
      "pctAgentique3": 0,
      "pctLlmsTxt": 2.5,
      "pctLlmsConforme": 2.5,
      "pctBotsIaBloques": 2.5,
      "pctJsonLd": 75,
      "pctOrgSchema": 72.5,
      "pctFaqSchema": 12.5,
      "pctReponseDirecte": 95,
      "pctAuteur": 20,
      "pctAccesOuvert": 92.5,
      "pctA11y": 22.5,
      "pctCritique": 32.5,
      "pctFaible": 57.5,
      "pctCorrect": 10,
      "pctExcellent": 0
    },
    "conseil": {
      "sites": 47,
      "scoreMoyen": 54.8,
      "scoreMedian": 55,
      "scoreMin": 12,
      "scoreMax": 77,
      "crawlabiliteMoy": 15.9,
      "structureMoy": 19.5,
      "confianceMoy": 19.4,
      "agentiqueMoy": 1.3,
      "pctAgentique0": 6.4,
      "pctAgentique1": 61.7,
      "pctAgentique2": 25.5,
      "pctAgentique3": 6.4,
      "pctLlmsTxt": 25.5,
      "pctLlmsConforme": 17,
      "pctBotsIaBloques": 2.1,
      "pctJsonLd": 91.5,
      "pctOrgSchema": 87.2,
      "pctFaqSchema": 19.1,
      "pctReponseDirecte": 97.9,
      "pctAuteur": 17,
      "pctAccesOuvert": 93.6,
      "pctA11y": 14.9,
      "pctCritique": 12.8,
      "pctFaible": 48.9,
      "pctCorrect": 38.3,
      "pctExcellent": 0
    },
    "garage": {
      "sites": 18,
      "scoreMoyen": 47.8,
      "scoreMedian": 45,
      "scoreMin": 26,
      "scoreMax": 75,
      "crawlabiliteMoy": 15.3,
      "structureMoy": 18.7,
      "confianceMoy": 13.8,
      "agentiqueMoy": 1.1,
      "pctAgentique0": 33.3,
      "pctAgentique1": 38.9,
      "pctAgentique2": 11.1,
      "pctAgentique3": 16.7,
      "pctLlmsTxt": 22.2,
      "pctLlmsConforme": 22.2,
      "pctBotsIaBloques": 5.6,
      "pctJsonLd": 77.8,
      "pctOrgSchema": 61.1,
      "pctFaqSchema": 5.6,
      "pctReponseDirecte": 100,
      "pctAuteur": 11.1,
      "pctAccesOuvert": 55.6,
      "pctA11y": 33.3,
      "pctCritique": 16.7,
      "pctFaible": 61.1,
      "pctCorrect": 22.2,
      "pctExcellent": 0
    },
    "immobilier": {
      "sites": 42,
      "scoreMoyen": 44.1,
      "scoreMedian": 46,
      "scoreMin": 24,
      "scoreMax": 66,
      "crawlabiliteMoy": 12.4,
      "structureMoy": 18.3,
      "confianceMoy": 13.3,
      "agentiqueMoy": 1,
      "pctAgentique0": 9.5,
      "pctAgentique1": 83.3,
      "pctAgentique2": 4.8,
      "pctAgentique3": 2.4,
      "pctLlmsTxt": 2.4,
      "pctLlmsConforme": 2.4,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 66.7,
      "pctOrgSchema": 50,
      "pctFaqSchema": 14.3,
      "pctReponseDirecte": 81,
      "pctAuteur": 31,
      "pctAccesOuvert": 85.7,
      "pctA11y": 11.9,
      "pctCritique": 28.6,
      "pctFaible": 64.3,
      "pctCorrect": 7.1,
      "pctExcellent": 0
    },
    "maconnerie": {
      "sites": 54,
      "scoreMoyen": 46.4,
      "scoreMedian": 48,
      "scoreMin": 20,
      "scoreMax": 70,
      "crawlabiliteMoy": 16.4,
      "structureMoy": 16.8,
      "confianceMoy": 13.2,
      "agentiqueMoy": 1.4,
      "pctAgentique0": 9.3,
      "pctAgentique1": 51.9,
      "pctAgentique2": 29.6,
      "pctAgentique3": 9.3,
      "pctLlmsTxt": 27.8,
      "pctLlmsConforme": 22.2,
      "pctBotsIaBloques": 1.9,
      "pctJsonLd": 74.1,
      "pctOrgSchema": 68.5,
      "pctFaqSchema": 9.3,
      "pctReponseDirecte": 90.7,
      "pctAuteur": 14.8,
      "pctAccesOuvert": 83.3,
      "pctA11y": 27.8,
      "pctCritique": 31.5,
      "pctFaible": 55.6,
      "pctCorrect": 13,
      "pctExcellent": 0
    },
    "plomberie": {
      "sites": 53,
      "scoreMoyen": 52.2,
      "scoreMedian": 54,
      "scoreMin": 17,
      "scoreMax": 87,
      "crawlabiliteMoy": 14.7,
      "structureMoy": 19.5,
      "confianceMoy": 17.9,
      "agentiqueMoy": 1.2,
      "pctAgentique0": 13.2,
      "pctAgentique1": 60.4,
      "pctAgentique2": 22.6,
      "pctAgentique3": 3.8,
      "pctLlmsTxt": 18.9,
      "pctLlmsConforme": 15.1,
      "pctBotsIaBloques": 3.8,
      "pctJsonLd": 84.9,
      "pctOrgSchema": 83,
      "pctFaqSchema": 20.8,
      "pctReponseDirecte": 96.2,
      "pctAuteur": 18.9,
      "pctAccesOuvert": 81.1,
      "pctA11y": 18.9,
      "pctCritique": 17,
      "pctFaible": 54.7,
      "pctCorrect": 24.5,
      "pctExcellent": 3.8
    },
    "restaurant": {
      "sites": 54,
      "scoreMoyen": 43.6,
      "scoreMedian": 45.5,
      "scoreMin": 20,
      "scoreMax": 78,
      "crawlabiliteMoy": 15.7,
      "structureMoy": 13.7,
      "confianceMoy": 14.2,
      "agentiqueMoy": 1.2,
      "pctAgentique0": 16.7,
      "pctAgentique1": 44.4,
      "pctAgentique2": 37,
      "pctAgentique3": 1.9,
      "pctLlmsTxt": 24.1,
      "pctLlmsConforme": 16.7,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 66.7,
      "pctOrgSchema": 55.6,
      "pctFaqSchema": 1.9,
      "pctReponseDirecte": 87,
      "pctAuteur": 20.4,
      "pctAccesOuvert": 83.3,
      "pctA11y": 16.7,
      "pctCritique": 37,
      "pctFaible": 55.6,
      "pctCorrect": 7.4,
      "pctExcellent": 0
    },
    "sante": {
      "sites": 61,
      "scoreMoyen": 44.1,
      "scoreMedian": 44,
      "scoreMin": 16,
      "scoreMax": 92,
      "crawlabiliteMoy": 14.9,
      "structureMoy": 15.4,
      "confianceMoy": 13.8,
      "agentiqueMoy": 1.3,
      "pctAgentique0": 11.5,
      "pctAgentique1": 54.1,
      "pctAgentique2": 27.9,
      "pctAgentique3": 6.6,
      "pctLlmsTxt": 21.3,
      "pctLlmsConforme": 9.8,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 63.9,
      "pctOrgSchema": 60.7,
      "pctFaqSchema": 11.5,
      "pctReponseDirecte": 86.9,
      "pctAuteur": 11.5,
      "pctAccesOuvert": 88.5,
      "pctA11y": 21.3,
      "pctCritique": 42.6,
      "pctFaible": 42.6,
      "pctCorrect": 13.1,
      "pctExcellent": 1.6
    }
  },
  "parVille": {
    "Bordeaux": {
      "sites": 36,
      "scoreMoyen": 47.2,
      "scoreMedian": 48,
      "scoreMin": 24,
      "scoreMax": 81,
      "crawlabiliteMoy": 13.6,
      "structureMoy": 17.6,
      "confianceMoy": 16.1,
      "agentiqueMoy": 1.1,
      "pctAgentique0": 8.3,
      "pctAgentique1": 75,
      "pctAgentique2": 11.1,
      "pctAgentique3": 5.6,
      "pctLlmsTxt": 11.1,
      "pctLlmsConforme": 8.3,
      "pctBotsIaBloques": 2.8,
      "pctJsonLd": 75,
      "pctOrgSchema": 66.7,
      "pctFaqSchema": 11.1,
      "pctReponseDirecte": 94.4,
      "pctAuteur": 33.3,
      "pctAccesOuvert": 86.1,
      "pctA11y": 16.7,
      "pctCritique": 25,
      "pctFaible": 58.3,
      "pctCorrect": 13.9,
      "pctExcellent": 2.8
    },
    "Dijon": {
      "sites": 30,
      "scoreMoyen": 46.2,
      "scoreMedian": 49,
      "scoreMin": 24,
      "scoreMax": 73,
      "crawlabiliteMoy": 15.3,
      "structureMoy": 16.8,
      "confianceMoy": 14.2,
      "agentiqueMoy": 1.2,
      "pctAgentique0": 20,
      "pctAgentique1": 50,
      "pctAgentique2": 23.3,
      "pctAgentique3": 6.7,
      "pctLlmsTxt": 23.3,
      "pctLlmsConforme": 10,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 70,
      "pctOrgSchema": 66.7,
      "pctFaqSchema": 6.7,
      "pctReponseDirecte": 93.3,
      "pctAuteur": 10,
      "pctAccesOuvert": 76.7,
      "pctA11y": 20,
      "pctCritique": 33.3,
      "pctFaible": 56.7,
      "pctCorrect": 10,
      "pctExcellent": 0
    },
    "Grenoble": {
      "sites": 32,
      "scoreMoyen": 50.3,
      "scoreMedian": 52.5,
      "scoreMin": 22,
      "scoreMax": 75,
      "crawlabiliteMoy": 14.6,
      "structureMoy": 19.6,
      "confianceMoy": 16.1,
      "agentiqueMoy": 1.3,
      "pctAgentique0": 6.3,
      "pctAgentique1": 59.4,
      "pctAgentique2": 31.3,
      "pctAgentique3": 3.1,
      "pctLlmsTxt": 15.6,
      "pctLlmsConforme": 12.5,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 81.3,
      "pctOrgSchema": 75,
      "pctFaqSchema": 18.8,
      "pctReponseDirecte": 100,
      "pctAuteur": 12.5,
      "pctAccesOuvert": 93.8,
      "pctA11y": 21.9,
      "pctCritique": 28.1,
      "pctFaible": 46.9,
      "pctCorrect": 25,
      "pctExcellent": 0
    },
    "Lille": {
      "sites": 30,
      "scoreMoyen": 47.6,
      "scoreMedian": 49,
      "scoreMin": 24,
      "scoreMax": 76,
      "crawlabiliteMoy": 15.9,
      "structureMoy": 17.6,
      "confianceMoy": 14.1,
      "agentiqueMoy": 1.5,
      "pctAgentique0": 6.7,
      "pctAgentique1": 46.7,
      "pctAgentique2": 40,
      "pctAgentique3": 6.7,
      "pctLlmsTxt": 23.3,
      "pctLlmsConforme": 20,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 70,
      "pctOrgSchema": 53.3,
      "pctFaqSchema": 10,
      "pctReponseDirecte": 86.7,
      "pctAuteur": 26.7,
      "pctAccesOuvert": 90,
      "pctA11y": 33.3,
      "pctCritique": 36.7,
      "pctFaible": 40,
      "pctCorrect": 23.3,
      "pctExcellent": 0
    },
    "Lyon": {
      "sites": 34,
      "scoreMoyen": 47.6,
      "scoreMedian": 48.5,
      "scoreMin": 20,
      "scoreMax": 78,
      "crawlabiliteMoy": 14.2,
      "structureMoy": 19.6,
      "confianceMoy": 13.8,
      "agentiqueMoy": 1.3,
      "pctAgentique0": 11.8,
      "pctAgentique1": 50,
      "pctAgentique2": 38.2,
      "pctAgentique3": 0,
      "pctLlmsTxt": 14.7,
      "pctLlmsConforme": 8.8,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 67.6,
      "pctOrgSchema": 64.7,
      "pctFaqSchema": 17.6,
      "pctReponseDirecte": 97.1,
      "pctAuteur": 11.8,
      "pctAccesOuvert": 88.2,
      "pctA11y": 29.4,
      "pctCritique": 32.4,
      "pctFaible": 50,
      "pctCorrect": 17.6,
      "pctExcellent": 0
    },
    "Marseille": {
      "sites": 28,
      "scoreMoyen": 50.4,
      "scoreMedian": 49.5,
      "scoreMin": 20,
      "scoreMax": 92,
      "crawlabiliteMoy": 15.4,
      "structureMoy": 19.1,
      "confianceMoy": 16,
      "agentiqueMoy": 1.3,
      "pctAgentique0": 7.1,
      "pctAgentique1": 64.3,
      "pctAgentique2": 21.4,
      "pctAgentique3": 7.1,
      "pctLlmsTxt": 25,
      "pctLlmsConforme": 10.7,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 82.1,
      "pctOrgSchema": 78.6,
      "pctFaqSchema": 28.6,
      "pctReponseDirecte": 92.9,
      "pctAuteur": 14.3,
      "pctAccesOuvert": 92.9,
      "pctA11y": 14.3,
      "pctCritique": 21.4,
      "pctFaible": 53.6,
      "pctCorrect": 21.4,
      "pctExcellent": 3.6
    },
    "Metz": {
      "sites": 34,
      "scoreMoyen": 49.1,
      "scoreMedian": 50,
      "scoreMin": 17,
      "scoreMax": 76,
      "crawlabiliteMoy": 15.2,
      "structureMoy": 17.4,
      "confianceMoy": 16.6,
      "agentiqueMoy": 1.4,
      "pctAgentique0": 8.8,
      "pctAgentique1": 50,
      "pctAgentique2": 32.4,
      "pctAgentique3": 8.8,
      "pctLlmsTxt": 20.6,
      "pctLlmsConforme": 14.7,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 76.5,
      "pctOrgSchema": 70.6,
      "pctFaqSchema": 5.9,
      "pctReponseDirecte": 88.2,
      "pctAuteur": 17.6,
      "pctAccesOuvert": 91.2,
      "pctA11y": 29.4,
      "pctCritique": 17.6,
      "pctFaible": 61.8,
      "pctCorrect": 20.6,
      "pctExcellent": 0
    },
    "Montpellier": {
      "sites": 36,
      "scoreMoyen": 50.1,
      "scoreMedian": 49.5,
      "scoreMin": 27,
      "scoreMax": 78,
      "crawlabiliteMoy": 15.3,
      "structureMoy": 17.8,
      "confianceMoy": 17,
      "agentiqueMoy": 1.3,
      "pctAgentique0": 8.3,
      "pctAgentique1": 61.1,
      "pctAgentique2": 27.8,
      "pctAgentique3": 2.8,
      "pctLlmsTxt": 22.2,
      "pctLlmsConforme": 13.9,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 83.3,
      "pctOrgSchema": 69.4,
      "pctFaqSchema": 11.1,
      "pctReponseDirecte": 88.9,
      "pctAuteur": 30.6,
      "pctAccesOuvert": 83.3,
      "pctA11y": 19.4,
      "pctCritique": 19.4,
      "pctFaible": 61.1,
      "pctCorrect": 19.4,
      "pctExcellent": 0
    },
    "Nancy": {
      "sites": 30,
      "scoreMoyen": 48.3,
      "scoreMedian": 48.5,
      "scoreMin": 25,
      "scoreMax": 66,
      "crawlabiliteMoy": 15.3,
      "structureMoy": 17,
      "confianceMoy": 15.9,
      "agentiqueMoy": 1.3,
      "pctAgentique0": 3.3,
      "pctAgentique1": 70,
      "pctAgentique2": 20,
      "pctAgentique3": 6.7,
      "pctLlmsTxt": 20,
      "pctLlmsConforme": 16.7,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 83.3,
      "pctOrgSchema": 70,
      "pctFaqSchema": 10,
      "pctReponseDirecte": 96.7,
      "pctAuteur": 10,
      "pctAccesOuvert": 93.3,
      "pctA11y": 16.7,
      "pctCritique": 20,
      "pctFaible": 63.3,
      "pctCorrect": 16.7,
      "pctExcellent": 0
    },
    "Nantes": {
      "sites": 28,
      "scoreMoyen": 52.5,
      "scoreMedian": 52,
      "scoreMin": 20,
      "scoreMax": 91,
      "crawlabiliteMoy": 15.6,
      "structureMoy": 18.1,
      "confianceMoy": 18.8,
      "agentiqueMoy": 1.4,
      "pctAgentique0": 0,
      "pctAgentique1": 64.3,
      "pctAgentique2": 28.6,
      "pctAgentique3": 7.1,
      "pctLlmsTxt": 21.4,
      "pctLlmsConforme": 17.9,
      "pctBotsIaBloques": 0,
      "pctJsonLd": 85.7,
      "pctOrgSchema": 85.7,
      "pctFaqSchema": 17.9,
      "pctReponseDirecte": 96.4,
      "pctAuteur": 10.7,
      "pctAccesOuvert": 100,
      "pctA11y": 25,
      "pctCritique": 17.9,
      "pctFaible": 57.1,
      "pctCorrect": 21.4,
      "pctExcellent": 3.6
    },
    "Paris": {
      "sites": 25,
      "scoreMoyen": 55.8,
      "scoreMedian": 54,
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